Mondelez Case Study

Mondelez International is the world’s leading producer of confectionery, food and beverages located around the world. Some of the world’s most popular drinks and snacks fall under the Mondelez banner such as Cadbury, Tang, Halls, Oreo, Milka, Trident, Clight and many more.

Inside Mondelez

Challenge

  • In 2012, the majority of snacks, confectioneries and powdered drinks within Kraft Foods was passed to Mondelez International
  • All affected brands were required to be updated including advertising materials, product packaging, and more to reflect the update within 6 months

Strategy

  • Jump indexed necessary changes to materials for a variety of brands including Clight, Tang, Royal and several more

Results

  • Jump worked directly with Mondelez Brand Managers throughout the migration
  • Updates were applied to over 200 products and packages and their lines in addition to marketing materials over a 6-month period of time
  • Mondelez has since been impressed with the quick response times and turn-around times to fit their product timelines
  • Also, the creativity in our work has made Mondelez a valued client for 5 years

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